Aura Finance: A Crypto Wallet Redesigned for Retention
A self-initiated case study fixing engagement bottlenecks in a crypto wallet — redesigned around interactivity, speed, and motion.
The Problem
Users opened the wallet, checked their balance, and left. Friction in buying, swapping tokens, and reading real-time charts kept people from transacting — and stalled the product's revenue.
The Solution
The home screen was rebuilt around one signal: balance shifts green or red based on performance, pulling users back toward the data instead of away from it. Insight tables and live charts sit front and center, and the menu is built to nudge swaps and surface the market's most active tokens.
Onboarding Without Friction
Account setup no longer gates the experience. Users land inside the app and start exploring immediately — matching the speed expected from crypto trading.
Motion as Interaction
Micro-interactions animate throughout the interface, reinforcing every tap and state change to keep the app feeling responsive and alive.
Grounded in Research
Design decisions were shaped by user behavior research and benchmarked against category leaders like Phantom and MetaMask.
Hero Video
A product film in the spirit of Apple and Google launch videos — modern, digital, and dynamic, built to carry the same intuitive energy as the app itself.